Tourism technology training for destination marketing organisations (DMOs): Need-based content development
نویسنده
چکیده
Most DMOs are not familiar with new Internet-based technologies, and have not had sufficient opportunities to learn about and evaluate these dynamically changing technologies. Therefore, this study aims to demonstrate how educational content has developed to provide tourism professionals with basic training in new technologies, and to improve the delivery of additional training by discovering their opinions, constraints and needs regarding the adoption of tourism technology. The lack of time to learn, and funds to implement technologies, were indicated as the greatest constraints that DMOs have. Implications for effective learning and content development are discussed.
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